Hi! I’m Dana Clason, and I’m the designer and creator behind every piece you see here.

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✨ Your Yarn. Your Gauge. Your Perfect Fit.

I believe you should be able to dive into your stash and use (almost) any yarn you want, without the headache of perfectly matching a designer’s gauge or forcing your unique body proportions into standard sizing brackets. That’s why I invented the Poppy Shop Smart Pattern™.

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The Innovation of Smart Patterns

Instead of a standard, static PDF, a Smart Pattern is a dynamic, bespoke version of my original designs. Available exclusively on poppyshop.ca, each custom-built Smart Pattern math engine calculates dynamically to ensure a perfect fit, every time.

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• Your Yarn: You enter your unique stitch and row gauge.

• Custom Fit: You enter your exact measurements (or pick a standard size).

• The Magic: The pattern automatically adjusts to give you exact stitch counts and custom yardage requirements for your unique body and yarn, freeing you to focus entirely on the joy of making.

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The Designer’s Touch

I am a problem-solver at heart, whether I'm working with a skein of yarn or troubleshooting software. I built the Smart Pattern engine and this website from the ground up because I deeply value the entire making experience. My goal is for your time spent creating to be as pleasurable and stress-free as possible. By handling the tech and the textiles all under one roof, I get to make sure every detail is engineered to actually work for you.

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The Poppy Shop Experience

My journey started with a single crochet hook and evolved into a multi-disciplinary studio because I simply couldn’t stop exploring what my hands could create. My practice is constantly evolving to include new techniques and tools, from machine knitting to leatherwork and lasers.

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My commitment is to deliver more than just patterns—I want to provide tools that give you absolute freedom in your craft. Here is to creation without limits, without stress, and with whatever yarn you love most. Happy making.

❥ Dana